Jasmine Tookes, a renowned name in the fashion industry, is best known for her captivating presence on the runway and her work with Victoria’s Secret. While she has gained global recognition for her modeling career, Jasmine’s life beyond the glitz and glamour reveals a multifaceted individual with passions, ambitions, and a heart dedicated to giving back. Let’s take a closer look at what makes Jasmine Tookes extraordinary beyond her modeling career.
Early Life and Path to Modeling

Born on February 1, 1991, in Huntington Beach, California, Jasmine Tookes grew up surrounded by creativity and inspiration. Her mother, Cary Robinson, a celebrity fashion stylist, introduced her to the world of fashion at a young age. This early exposure sparked Jasmine’s interest in modeling and paved the way for her future success.
Before stepping into the world of high fashion, Jasmine was an accomplished athlete, excelling in volleyball, softball, and gymnastics. Her discipline and determination from sports translated seamlessly into her modeling career.
Rise to Stardom in the Modeling World
Jasmine Tookes’ career took off when she signed with IMG Models and quickly became a favorite among top designers. She gained widespread recognition when she walked for prestigious brands such as:
- Tom Ford
- Dolce & Gabbana
- Versace
- Marc Jacobs
- Calvin Klein
Her big break came in 2012 when she made her debut as a Victoria’s Secret Angel. Her natural elegance, confidence, and radiant smile captivated audiences, and by 2015, she was named one of the brand’s coveted Angels.
Wearing the Fantasy Bra: A Career Milestone
In 2016, Jasmine Tookes was honored with the privilege of wearing the Victoria’s Secret Fantasy Bra during the annual fashion show. The stunning $3 million bra, encrusted with 9,000 precious gemstones, showcased her poise and grace, cementing her status as one of the top models in the world.
Life Beyond the Runway
1. Passion for Fitness and Health
Jasmine Tookes is a fitness enthusiast who believes in maintaining a healthy and balanced lifestyle. She often shares her workout routines, including strength training, Pilates, and high-intensity interval training (HIIT), with her followers. Her dedication to fitness inspires many to adopt a healthier lifestyle.
Jasmine’s toned physique is a result of her commitment to staying active, and she emphasizes the importance of consistency and balance. Her workouts focus on building strength, enhancing flexibility, and maintaining overall well-being.
2. Entrepreneurial Ventures
Jasmine Tookes’ entrepreneurial spirit led her to co-found JOJA, a luxury activewear brand, alongside fellow model Josephine Skriver. Launched in 2021, JOJA embodies Jasmine’s passion for fitness and style. The brand promotes an active and fashionable lifestyle, offering high-quality athleisure wear that seamlessly blends comfort and elegance.
With JOJA, Jasmine aims to empower women to feel confident and strong while staying active. The brand’s success reflects her business acumen and commitment to inspiring others through fashion and fitness.
3. Love for Travel and Adventure
Jasmine Tookes is an avid traveler who enjoys exploring new cultures and experiencing diverse cuisines. Her social media is filled with breathtaking pictures from her travels to exotic destinations such as Bora Bora, Italy, Greece, and the Maldives. Her love for adventure and exploration highlights her curiosity and appreciation for the beauty of the world.
4. Dedication to Philanthropy
Jasmine Tookes believes in giving back to the community and using her platform to make a positive impact. She supports several charitable organizations and initiatives, including those focused on children’s education, women’s empowerment, and healthcare access.
Jasmine is particularly passionate about advocating for diversity and inclusion within the fashion industry. She uses her influence to encourage brands to embrace inclusivity and promote representation for models of all backgrounds.
5. Family and Personal Life
Jasmine Tookes values her family deeply and often shares glimpses of her close-knit bond with her loved ones. In 2021, she married Juan David Borrero, the son of Ecuador’s Vice President and a Snapchat executive. Their lavish wedding in Quito, Ecuador, was a celebration of love and culture, attended by close friends and family.
Jasmine’s relationship with her husband reflects her grounded and family-oriented nature. Despite her hectic schedule, she prioritizes spending quality time with her loved ones, balancing her career and personal life effortlessly.
Embracing a Balanced Lifestyle

Jasmine Tookes advocates for a balanced lifestyle, emphasizing the importance of self-care, mindfulness, and maintaining a positive mindset. She often shares her tips on skincare, nutrition, and mental wellness, inspiring her followers to prioritize holistic well-being.
Influencing Fashion and Lifestyle Trends
Jasmine Tookes’ effortless style, both on and off the runway, has established her as a fashion and lifestyle influencer. Whether she’s rocking athleisure, casual street style, or glamorous evening gowns, Jasmine’s fashion choices resonate with her fans.
Her Instagram feed is a blend of chic outfits, travel adventures, fitness routines, and glimpses of her entrepreneurial journey. Her ability to seamlessly transition between high fashion and everyday style has made her a trendsetter in the fashion world.
Also Read : Producing Powerhouse: How Margot Robbie Is Changing The Film Industry
Conclusion
Jasmine Tookes’ journey extends far beyond the runway. Her passion for fitness, entrepreneurial ventures, philanthropy, and dedication to her family showcase her versatility and depth. As she continues to inspire people worldwide, Jasmine remains a role model who exemplifies grace, resilience, and success. Whether dominating the fashion world or making a positive impact through her endeavors, Jasmine Tookes is a true icon who continues to leave an indelible mark.
FAQs
1. What is Jasmine Tookes best known for?
Jasmine Tookes is best known for her work as a Victoria’s Secret Angel and for wearing the Fantasy Bra during the 2016 Victoria’s Secret Fashion Show.
2. What is JOJA, and when did Jasmine Tookes launch it?
JOJA is a luxury activewear brand co-founded by Jasmine Tookes and fellow model Josephine Skriver in 2021. The brand promotes an active and stylish lifestyle.
3. Who is Jasmine Tookes married to?
Jasmine Tookes married Juan David Borrero, a Snapchat executive and the son of Ecuador’s Vice President, in 2021.
4. What are Jasmine Tookes’ passions beyond modeling?
Beyond modeling, Jasmine Tookes is passionate about fitness, travel, entrepreneurship, and philanthropy. She is also dedicated to promoting diversity and inclusion in the fashion industry.
5. How does Jasmine Tookes promote a healthy lifestyle?
Jasmine Tookes promotes a healthy lifestyle by sharing her workout routines, fitness tips, and balanced approach to nutrition and self-care with her followers.